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I'm Hannah Avila, your:
• Creative Ops Manager
• Creative & Strategic Project Manager
• Creative Director | Graphic Designer
• Visual Anthropologist
• Tech Enthusiast 

Hello!

WhatsApp Image 2024-04-21 at 10.24_edite

English CV

I graduated in Graphic Design with an extension in Visual Anthropology and am currently pursuing an MBA in Marketing, Branding and Growth. In addition, I have already taken courses in Filmmaking, Screenwriting, and Digital Project Management.
 

I’m a hybrid force between creative strategy and operational efficiency, turning good ideas into scalable campaigns for brands ready to stand out. With a background in graphic design, video production, and project management, I move seamlessly between planning decks on Monday.com, Figma files, and Frame.io, always with a critical eye for story, structure, and speed.

 

My approach combines:

  • Creative Direction with production know-how

  • Workflow Design that simplifies the chaos

  • Content Strategy grounded in insights, not guesses

  • Design Thinking from pitch to post

  • Cultural fluency across LATAM and North America markets

 

From YouTube channels to brand activations, I design systems and stories that resonate - because great ideas are nothing without execution ^^


- Career Highlights -

  • Fashion & Editorial: Assistant to stylist Fábio Yukio and e-commerce at Tigresse.

  • Video & Film: Assisted Arturo Querzoli for Marie Claire YouTube, including a Ferrero Rocher Awarded work commissioned by Zooppa in Italy, first prize from more than 100 inscriptions.

  • Digital Design: Key visuals, banners for YouTube channels Série Maníacos and Derivado Cast.

  • Content Production PM: Project management for renowned brands such as PepsiCo, Heineken, ONU, Eisenbahn, Banco BV, and many more at Children Films.

  • Agency Ops & Data Projects: Project Manager at Integer / Outpromo and Global Shopper, handling projects or teams for Mars, Diageo, Reckitt, Adidas, C&A, Mondelez, J&J, Sanofi, Cruz Verde, and others, implementing agile workflows and managing data-heavy campaigns.

  • Current Role: Creative Ops Manager & Creative Strategist at Genero - a hybrid combination of operations and creative strategy across Meta, TikTok, and Google projects.



     

Genero

I manage operations for high-volume campaigns across LATAM and US markets. My work encompasses creator-led productions, CGI, FOOH, and platform-specific creative strategies.

Main partners: 
• TikTok: Native storytelling, UGC workflows, TTCX management
• Meta: Creator sourcing, paid partnerships, scalable execution
• Google: Delivered 85+ Full-funnel hackathons, focused on demystifying the Google Ads ecosystem and training teams on how to use AI tools to unlock scale, insights, and creative efficiency.

Genero | Meta
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Si se te cae los Doritos®️, es porque a alguien más la quiere...
00:38
Si se te cae los Doritos®️, es porque a alguien más la quiere...
00:53
Ruffles Mega Crunch | Dalila
00:37
Lanzamiento del nuevo iluminador hidratante Lumi Glotion
00:19
Proud to Mix | 40 anos de orgulho
00:15
Com Garoto, o legal fica Uau!
00:56
Caixas Garoto
01:04
Pagbank | Thallyson
01:17
Pagbank | Ana
00:55
Meu Jeitinho Canva | Aline
00:51
Meu Jeitinho Canva | Aline
00:47
Meu Jeitinho Canva | Bianca
00:44
Meu Jeitinho Canva | Bianca
00:36
Blackinho Poderoso de JOHNSON’S®️ | Michele Passa
00:59
Blackinho Poderoso de JOHNSON’S®️ | Bill Reis
00:50
Festa Junina com Amendoins Elma Chips®️ | Gabô
00:44
Festa Junina com Amendoins Elma Chips®️ | Lucy
00:30
Festa Junina com Amendoins Elma Chips®️ | Dani
00:29
Coragem pra fazer diferente | Figueiredo
00:28
Coragem pra fazer diferente | Federico
00:28
Bem-estar de celular novo!
00:39
Bem-estar de celular novo!
00:33
Genero [ugc]
Canva_dub. in EN
00:44
UGC | Méqui I
00:26
UGC | Méqui II
00:25
UGC | Méqui III
00:31
UGC | Chivas Regal I
00:22
UGC | Chivas Regal II
00:30
UGC | Chivas Regal III
00:37
UGC | Chivas Regal IV
00:20
UGC | Hering
00:44
UGC | Rico I
00:56
UGC | Rico II
01:25
UGC | Rico III
01:09
UGC | Uber III
00:13
UGC | Uber II
00:30
UGC | Uber I
00:21
UGC | Hering
00:28
UGC | Hering
00:21
UGC | Outback I
00:26
UGC | Hering
00:26
UGC | Outback II
00:20
UGC | Outback III
00:19
UGC | Outback IV
00:21
UGC | Banco do Brasil I
00:16
UGC | Banco do Brasil II
00:14
UGC | BMG
00:49
UGC | C&A I
00:26
UGC | C&A II
00:17
UGC | C&A III
00:28
UGC | Banco do Brasil I
00:32
UGC | Banco do Brasil II
00:18
UGC | Banco do Brasil
00:22
UGC | Shopee I
00:17
UGC | Shopee II
00:21
UGC | Shopee III
00:30
UGC | Hering
00:33
UGC | Hering
00:19
UGC | Hering
00:30
UGC | Brasileirão
00:22
UGC | Brasileirão
00:31
UGC | Brasileirão
00:22
UGC | Inter
00:44
UGC | Inter
00:38
Genero | TikTok [optimizations]
Optimization | Dr. Oetker
00:21
Optimization | Dr. Oetker
00:18
Optimization | Dr. Oetker
00:15
Optimization | Shell
00:29
Optimization | Shell
00:15
Optimization | Shell
00:29
Optimization | Shell
00:31
Optimization | Bradesco
00:24

Children Films

Clients: PepsiCo, Grupo Heineken, Neutrox, Guabi Natural, Banco Votorantim, Onu ODS, Jornal Joca

Genco Filmes

Clients: Derivado Cast e Série Maníacos

Guitarra da Diversidade
00:27
Doe para o TETO e transforme histórias como a de Terezinha!
03:57
#OFuturoQueaGenteQuer - ODS 6/ #TheFutureWeWant - SDG 6
04:16
Lançamento Neutrox Xtreme
00:38
Neutrox Xtreme – Reconstrução
00:34
Promoção Virada Saudável | Guabi Natural
00:53
Dia do Joca 2019 | Faça parte dessa transformação
06:12
Oficina de Férias do Joca
00:56
#OFuturoQueaGenteQuer - ODS 17/ #TheFutureWeWant - SDG 17
04:42
#OFuturoQueAGenteQuer - ODS 6
04:19

Gazpacho Filmes

Clients: Marie Claire, Ferrero Rocher, Fatal Surf e Squeem

Batalha das editoras: looks de Réveillon
02:51
Behind The Scenes: Squeem S/S 2017 Collection
01:03
TV Marie Claire: Patrícia Poeta entrevista a si mesma
04:20
Mulheres cacheadas e lindas dizem o que é festa boa para elas
00:55
Grazi Massafera nos bastidores da capa de novembro da Marie Claire
03:13
MC Resolve: como fazer uma sobrancelha perfeita
05:26
Nathalia Dil revela seu lado B nos bastidores da capa de janeiro
02:06
Ferrero Rocher
00:48
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